This post is part of Triple Pundit’s ongoing coverage of the SXSW Eco conference. For the rest, please visit our SXSW Eco page here.
Adam Mott is Director of Sustainability for The North Face. Last week at SXSW Eco, I had a chance to talk to him about what's new at the company, and how they are taking sustainability deeper into the design of the company's products. In particular, The North Face's well known Denali Jacket has undergone an evolution that's greatly increasing the use of recycled material, and radically decreasing the use of water in the production process.
In the video below, Adam talks about the Denali as well as other developments at The North Face.

Nick Aster is the founder of TriplePundit. Prior to launching 3p, Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for TreeHugger.com, managing the technical side of the publication for 3 years, and has also been an active consultant for individuals and companies entering the world of micro-publishing. He also worked for Gawker Media and Moreover Technologies in the early days of blogging. Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.