This post is part of Triple Pundit’s ongoing coverage of the SXSW Eco conference. For the rest, please visit our SXSW Eco page here.
From the days of the Cluetrain Manifesto, social media experts have tried to emphasize that successful online communication means letting go of the committee-driven thought process that companies often cling to in their communications. Rather, letting go of the reigns and allowing a more free-form dialogue to emerge about their companies is a more effective strategy.
I had a talk with social media expert Andrea Learned about the use of Twitter as a tool for companies at SXSWeco this year. She emphasized that companies who want to successfully use Twitter should let go of over-thinking the medium and let key individuals have the freedom to connect with folks on twitter in an honest and open way. This practice is the best way to provoke open and productive dialogue.
Hear it from Andrea in the video below:
Nick Aster is the founder of TriplePundit.
TriplePundit.com has grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place. It was acquired in 2017 by 3BLMedia, the leading news distribution and content marketing company focused on niche topics including sustainability, health, energy, education, philanthropy, community and other social and environmental topics.
Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for TreeHugger.com, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He also worked for Gawker Media and Moreover Technologies in the early days of blogging.
Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.