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#McDSustainability will take place on May 7, 2014 at 10am PST / 1pm EST. Join us for a lively discussion with McDonald's!
When a company like McDonald's with a worldwide presence and a complex network of stakeholders creates a corporate social responsibility (CSR) strategy, you expect flavor, complexity and challenges. And lots of discussion about the "right" approach.
For the fast food giant, which restructured its CSR and sustainability team in 2012 to focus on developing a strategic framework, the process was, shall we say, meaty. Like a well-balanced meal, McDonald’s has put five portions on its CSR plate: Food, Sourcing, Planet, People and Community.
The company's aspirational goals for 2020 include:
Using the 2012-2013 CSR and Sustainability Report as a foundation, TriplePundit's Nick Aster and CSRwire's Aman Singh will host a live conversation on May 7, 2014, with Bob Langert, a 30-year McDonald's veteran and passionate proponent of context and materiality.
FOLLOW ALONG LIVE HERE Tweets about "#McDSustainability"
Among the questions we hope to cover:
I'll join @CSRwire & @TriplePundit to discuss how @McdonaldsCorp is addressing #McDSustainability challenges http://bit.ly/McDonaldsChat.
About Our Stakeholder Engagement CampaignsWe regularly conduct webinars and Twitter chats with our partner CSRwire. These chats are aimed at taking a pulse of our community, sharing knowledge and inspiring action. Whether the topic is sustainable living, shared value or responsible careers, these interactive sessions help our clients push their communication boundaries and also gain valuable feedback, criticism and the attention of an active and engaged community.
Got a question for the McDonald's team? Send it to nick@triplepundit.com.
Marissa is the Owner of Climate Social, LLC. She holds a bachelor's degree in communications from Mizzou and a master's in environmental studies from UPenn.