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Tom's Of Maine: Growing Your Brand While Living Your Values
This post is part of Triple Pundit’s ongoing coverage of the SXSW Eco conference. For the rest, please visit our SXSW Eco page here.
I asked Tom how it's possible to grow your business through your values. He responded with three requirements: Documenting your beliefs as a brand, creating a model for decision making, and creating some kind of symbol that demonstrates your values. Secondly I asked Tom whether the company's recent acquisition by Colgate posed a challenge to his values and how Tom's is striving to maintain them as part of a larger organization.
All the details are in the video below...
Nick Aster is the founder of TriplePundit. Prior to launching 3p, Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for TreeHugger.com, managing the technical side of the publication for 3 years, and has also been an active consultant for individuals and companies entering the world of micro-publishing. He also worked for Gawker Media and Moreover Technologies in the early days of blogging. Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.
