Unilever extends sustainable deo format

FMCG giant Unilever has extended its compressed deodorant aerosol format to its four male deo brands.

Just one year after the launch of the award-winning technology, Unilever has sold approximately 12m cans of compressed deodorant, resulting in an aluminum saving of 77 tons – equivalent to 38,000 bicycles.

The new cans require up to 50 per cent less propellant but last just as long and use up to 25% less aluminum. The company says that switching to the new compressed can reduces the overall carbon footprint of the product by up to 25%. This takes Unilever closer to its challenging Sustainable Living Plan targets of halving the greenhouse gas impact of products across the lifecycle and the waste associated with the disposal of products by 2020.

Richard Swannell, director of design and waste prevention at WRAP, commented: “WRAP applauds Unilever’s leadership role in making this ‘step change’ in the aerosol format. This is exactly the type of innovative initiative that the WRAP is encouraging retailers and brands to explore as Courtauld Commitment signatories – delivering environmental benefits and added consumer appeal.”