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Incidences of diarrhoea have dropped from 36% to just 5% in the Indian village of Thesgora as a direct result of Unilever’s soap brand Lifebuoy’s ‘Help a Child Reach 5’ handwashing programme.
The decrease in this village – known for having one of the highest rates in India of this deadly yet preventable disease – was observed over the period of Lifebuoy’s intervention in an independent evaluation of 1485 households with children aged below 12 years, conducted by Nielsen in September 2013.
Lifebuoy’s ‘Help A Child Reach 5’ campaign aims to eradicate preventable deaths from diseases like diarrhoea through teaching lifesaving handwashing habits.
Lifebuoy’s handwashing programmes are now being rolled out to villages across 14 countries (Bangladesh, Brazil, Egypt, Ghana, India, Indonesia, Kenya, Malaysia, Nigeria, Pakistan, South Africa, Sudan, Uganda and Viet Nam) and scaled up in India to reach 45 million people.
Later this month, the Unilever Sustainable Living Report 2013 will be published, which the company says will confirm that it has reached around 303 million people through its programmes of handwashing, safe drinking water, oral health and self-esteem.
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