logo

Wake up daily to our latest coverage of business done better, directly in your inbox.

logo

Get your weekly dose of analysis on rising corporate activism.

logo

The best of solutions journalism in the sustainability space, published monthly.

Select Newsletter

By signing up you agree to our privacy policy. You can opt out anytime.

Unilever's Lifebuoy campaign achieves dramatic results

By 3p Contributor

Incidences of diarrhoea have dropped from 36% to just 5% in the Indian village of Thesgora as a direct result of Unilever’s soap brand Lifebuoy’s ‘Help a Child Reach 5’ handwashing programme.

The decrease in this village – known for having one of the highest rates in India of this deadly yet preventable disease – was observed over the period of Lifebuoy’s intervention in an independent evaluation of 1485 households with children aged below 12 years, conducted by Nielsen in September 2013.

Lifebuoy’s ‘Help A Child Reach 5’ campaign aims to eradicate preventable deaths from diseases like diarrhoea through teaching lifesaving handwashing habits.

Lifebuoy’s handwashing programmes are now being rolled out to villages across 14 countries (Bangladesh, Brazil, Egypt, Ghana, India, Indonesia, Kenya, Malaysia, Nigeria, Pakistan, South Africa, Sudan, Uganda and Viet Nam) and scaled up in India to reach 45 million people.

Later this month, the Unilever Sustainable Living Report 2013 will be published, which the company says will confirm that it has reached around 303 million people through its programmes of handwashing, safe drinking water, oral health and self-esteem.
 

TriplePundit has published articles from over 1000 contributors. If you'd like to be a guest author, please get in touch!

Read more stories by 3p Contributor