Wake up daily to our latest coverage of business done better, directly in your inbox.
Get your weekly dose of analysis on rising corporate activism.
The best of solutions journalism in the sustainability space, published monthly.
Select Newsletter
By signing up you agree to our privacy policy. You can opt out anytime.
Walmart, the world's largest retailer, has previewed plans to create a sustainability store on walmart.com. The shopping portal, expected to launch by the end of 2014, will allow customers in the US to easily identify brands that are leading sustainability within a category via a special icon.
While Walmart shoppers expect everyday low prices, sustainability concerns are also important, according to a recent survey by Walmart’s Global Customer Insights and Analytics group. The survey found that 96% of Walmart shoppers indicated they have purchased sustainable products in the past year.
“No one should have to choose between products that are sustainable and products they can afford,” said Manuel Gomez, vice president of sustainability for Walmart. “We want to make sustainability easy by taking the guesswork out of values-based shopping. Accessibility and transparency really put the customer in the driver’s seat.”
TriplePundit has published articles from over 1000 contributors. If you'd like to be a guest author, please get in touch!
