Wake up daily to our latest coverage of business done better, directly in your inbox.
Get your weekly dose of analysis on rising corporate activism.
The best of solutions journalism in the sustainability space, published monthly.
Select Newsletter
By signing up you agree to our privacy policy. You can opt out anytime.
The California Water Foundation (CWF), East Bay Municipal Utility District (EBMUD), and WaterSmart Software have jointly published the results of an independent study that indicates providing information that helps households compare their water use to neighborhood averages can reduce residential water use by 5%. This approach is called social norms based water efficiency technology or “behavioral water efficiency.”
“Californians want to use water responsibly, and most people believe they already do. This research shows that people are motivated to conserve water when you let them know that their water use exceeds that of similar homes,” said Lester Snow, Executive Director of the CWF which helped fund EBMUD’s WaterSmart Software pilot, as well as this new, independent analysis.
TriplePundit has published articles from over 1000 contributors. If you'd like to be a guest author, please get in touch!
