Are you concerned over the beef industry’s impact on the environment and animals? Never mind the fact that more land is used is used for animal pasture and to raise feed than to grow food for humans: A movement is underway to make beef more sustainable. Held in São Paulo, Brazil, last month, the major supporters of this conference included McDonald’s, Cargill and the animal pharmaceutical company Elanco. Over the course of four days, 300 attendees at the Global Roundtable for Sustainable Beef (GRSB) issued what the organization described as the “release of the first global definition for ‘sustainable beef’.”
The summary of what occurred in São Paulo will hardly endear the GRSB to advocates of a more plant-based diet and for an improved management of resources. The GRSB is actually pushing for the production of more beef, citing issues including food security, links between the consumption of animal protein and test scores and the need to do “more with less.” So brace yourself: In order to meet the demand of income and population growth, the planet will need to product 43 percent more beef by 2050. So exactly how will this be done?
The global beef industry will have to adopt a quintuple bottom line, according to the GRSB. After 18 months and several rounds of public comments, this coalition is asking the entire value chain to adhere to these five principles:
Do you think beef has a future in a more crowded world? In your opinion, what must the industry do in order to become more socially responsible and sustainable? One result is clear: the clunky prose dished out by the GRSB will give its adversaries, such as PETA, more ammunition in the continuing fight over the meat industry.
Leon Kaye is based in California and most recently worked for a renewable energy investment company in the Middle East. Follow him on Instagram and Twitter. Other thoughts of his are on his site, greengopost.com.
Image credit: Leon Kaye
Leon Kaye, Executive Editor, has written for Triple Pundit since 2010. He is also the Director of Social Media and Engagement for 3BL Media, and the Editor in Chief of CR Magazine. His previous work can be found at The Guardian, Sustainable Brands and CleanTechnica. Kaye is based in Fresno, CA, from where he happily explores California’s stellar Central Coast and the national parks in the Sierra Nevadas.