With a busy week behind you and the weekend within reach, there’s no shame in taking things a bit easy on Friday afternoon. With this in mind, every Friday TriplePundit will give you a fun, easy read on a topic you care about. So, take a break from those endless email threads and spend five minutes catching up on the latest trends in sustainability and business.
The one-for-one business model -- in which a brand donates an item to someone in need for each item sold -- is gaining in popularity among socially-conscious, for-profit companies. For consumers, shopping with one-for-one brands is the perfect way to make an impact with every purchase.
So, the next time you need to swap your toothbrush, buy a new pair of shoes or are craving a night out on the town, look to these one-for-one brands to make a difference at the same time.
The brand started by giving a pair of shoes to a child in need for every pair purchased by one of its customers. It has since expanded its one-for-one model to glasses, providing a pair of corrective lenses to someone in need every time a customer buys a pair of Toms' trendy sunglasses. The company also gives access to safe water through its one-off coffee brand, Toms Roasting Co. Customers can also help expecting mothers get the medical attention they need through the purchase of a Toms bag, or give students the gift of education with the purchase of a backpack.
Not satisfied with all of that impact, Toms has since moved beyond the one-for-one model. The company helps new social enterprises get their start with its socially conscious online store, Toms Marketplace, and invests in vital programs around the world that improve healthcare and reduce poverty.
Its collection of men’s and women’s socks, which was launched in 2013 after a successful Indiegogo campaign, is built for athletic performance. And for every pair purchased, Bombas gives a new pair to Hannah’s Socks, an Ohio-based nonprofit that donates socks to local homeless shelters. Nearly 400,000 pairs of socks have been donated to date.
Additionally, 10 percent of all sales proceeds go to the Roma For All Foundation, which helps provide education and poverty solutions to children around the world.
Image credit: Toms via Facebook
Mary Mazzoni is the senior editor of TriplePundit. She is also the co-host of 3BL Forum: Brands Taking Stands LIVE! and the producer of 3p’s sponsored editorial series. She is based in Philadelphia and loves to travel, spend time outdoors and experiment with vegetarian recipes in the kitchen. Along with TriplePundit, her recent work can be found in Conscious Company and VICE’s Motherboard.