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German sportswear giant Adidas has sourced more than 30% of all its cotton sustainably, exceeding the originally planned 25% target. This marks the highest volume in sustainable cotton (aka 'Better Cotton') used in the company’s history.
The Better Cotton Initiative (BCI) aims to make global cotton production more sustainable. To do so, BCI works with organisations from across the cotton supply chain and interested stakeholders to address the negative social and environmental impacts of mainstream cotton farming, such as excessive pesticide and water use, while also promoting fair working conditions for the cotton farmers and their workers.
The Adidas Group has committed to source 100% of cotton across all product categories in all its brands as ‘sustainable cotton’ by 2018. The next target is to reach 40% Better Cotton by 2015.
The Better Cotton used in 2014 was predominantly sourced from farmers located in India, Pakistan and Brazil.
Picture credit: © Abrapa Brasil
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