Americans’ consumption of beef has been declining at a steady rate since the 1970s, but the beef industry is still a powerful lobbying force in this country. So watch for an onslaught of propaganda if a U.S. Department of Agriculture panel makes new recommendations for dietary guidelines in the near future. In a move that will bring screams of nanny state-ism, socialism and “Blame Obama,” the Associated Press has reported this advisory panel is close to recommending a diet that is both higher in plant foods and reduces its overall environmental impact.
Clearly that suggestion is a shot at the beef industry, which at a global scale has a massive effect on land use and carbon emissions. True, the industry is making a nudge towards becoming more sustainable, but big beef’s impact on water, land and air is hard to ignore. Plus considering Americans’ generation-long struggle with obesity, a diet heavy on produce, whole grains, nuts and other plant-based products is not a bad idea. So that “My Plate” icon, which replaced that disastrous “food pyramid” suggesting we heap on the carbohydrates at meal times, could soon have less room for meat.
Naturally, the beef industry is not having it.
Take this statement from a doctor’s statement issued from the National Cattlemen’s Beef Association:
"Despite a large body of strong and consistent evidence supporting lean beef’s role in healthy diets, the Dietary Guidelines Advisory Committee appears to be out of touch with today’s lean meat supply in the retail counter and the 30+ years of nutrition advice showcasing benefits of lean beef. I am deeply disappointed that the Committee missed this opportunity to positively influence the American diet by blatantly disregarding sound science and removing lean beef from a healthful dietary pattern.”
So watch for the political fireworks to continue later this year when the USDA makes its quinquennial dietary recommendations. This same National Cattlemen’s Beef Association, which only exists because of the federal funds received that keeps it afloat, still carries plenty of clout on Capitol Hill. A USDA recommendation to suggest “Meatless Mondays” was torpedoed a few years back, with the suggestion that the government agency only exists to protect the meat industry, not make suggestions for the health of U.S. citizens. One cannot blame any industry for making public relations campaigns and political chess moves to protect its business. But when this is done on the public dime, the bellyaching at the very least is certainly head scratching.
Based in California, Leon Kaye has also been featured in The Guardian, Clean Technica, Sustainable Brands, Earth911, Inhabitat, Architect Magazine and Wired.com. He shares his thoughts on his own site, GreenGoPost.com.
Image credit: FoodSafety.gov
Leon Kaye, Executive Editor, has written for Triple Pundit since 2010. He is also the Director of Social Media and Engagement for 3BL Media, and the Editor in Chief of CR Magazine. His previous work can be found at The Guardian, Sustainable Brands and CleanTechnica. Kaye is based in Fresno, CA, from where he happily explores California’s stellar Central Coast and the national parks in the Sierra Nevadas.