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Diageo joins World Business Council for Sustainable Development

By 3p Contributor

Drinks giant Diageo has become the newest member of the World Business Council for Sustainable Development (WBCSD).

Joining nearly 200 forward-thinking companies, some of Diageo’s existing initiatives include safeguarding natural resources, promoting local raw material sourcing and industry collaboration to encourage responsible alcohol consumption.

David Croft, Diageo’s global sustainable development director commented: “We have a responsibility to create shared value for our communities, our people and our shareholders and our sustainable development journey is an important part of that. We believe that our membership at WBCSD will facilitate productive new partnerships and opportunities that will help us on that journey.”

Diageo produces at 131 sites in over 30 countries, with products sold in nearly 200. 

 

Pictured: Jude Law in advertising campaign for Johnnie Walker Blue Label.

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