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The Ice Shed is working with sustainability consultancy Anthesis to provide carbon neutral ice to campers at festivals in the UK this summer.
The Ice Shed sells ice and cooler bags at festivals as well as a roaming ice delivery service.
Anthesis will work with The Ice Shed to determine the carbon footprint of delivery of ice to festivals. The study will inform The Ice Shed about the hotspots and total carbon emitted during the lifecycle of ice delivery.
This is the first initiative developed by Mobius Concepts, a group that is looking to pursue business opportunities through recognition of the three Ps (people, planet, profit).
Ash Blythen from Mobius Concepts said: "We don’t want The Ice Shed to melt the ice caps, so we’re working with Anthesis to neutralise the carbon we produce. The festivals may be hot but we want people to be able to stay cool - and minimise their carbon footprint."
Jono Adams, associate director at Anthesis commented: "The Ice Shed is a great initiative and we’re excited to be involved. It shows that it’s completely possible to create win-win outcomes for consumers, companies and the climate."
The Ice Shed service launches this week at the Wilderness festival in Oxfordshire.
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