Iggesund Paperboard highlights responsible forestry practice

Sweden’s Iggesund Paperboard is drawing its clients attention to its responsible forestry practice with a new venture called Adopt a Tree.

The Swedish paper and card giant has been handing out gift cards which, when activated, results in Iggesund planting 10 new trees. A forest area ready for replanting in Nianfors in the Swedish province of Hälsingland has been reserved and has space for enough tree seedlings for up to 3,000 customers.

 “We want to make it clear to all our customers that the price of Invercote or Incada includes replanting which will give us at least as much new forest as the amount we harvested,” said Annica Bresky, ceo, Iggesund Paperboard. “We’d like people to know that our paperboard material is one of only a few packaging materials that actually gives something back to nature.”

Iggesund is part of the Holmen Group, which is on the United Nations list of the world’s 100 most sustainable companies.

The group produces more than 30m tree seedlings annually as a key part of its replanting strategy. Swedish law states that anyone who harvests forests is also responsible for replanting them. In practice this means that at least three seedlings must be planted for each tree that is felled.