By Solène Pignet
We have all heard about millennials, also known as Generation Y (Gen Y), or a generation that struggles to fit in the job market (because of the crises which give less job opportunities and, most importantly, because of the value gap with the existing corporate culture).
In this article, I want to share with you why I think Gen Yers are made to become social entrepreneurs.
As you might know, Gen Y has been defined as such as opposed to Generation X -- born between the '60s and the '80s, those post baby-boomers who grew up during the Cold War. More educated than their elders, they are more ambitious too: Competitive and independent, Gen X saw life as a race where you have to go fast and earn a lot of money to be socially considered as successful.
Gen Yers are different. We grew up together with the Internet, large access to affordable travel, the urge of climate change and social disparities disappearance ambition. Conveniently, Gen Y is pronounced as Gen “why” – which makes it even easier to define:
I guess you start wondering WHY did I put “social entrepreneurship” in the title of this article ... Right?
There are many definitions going around the Internet trying to define social entrepreneurship. Basically, social entrepreneurs are tackling social issues (such as health, education, access and equality, peace, poverty alienation, cultural or environmental preservation, etc) using business methods. When “standard” entrepreneurs measures success in financial profit, “social” entrepreneurs much prefers to measure the positive impact on society – while making money at the same time.
I would like to stress that social businesses are not charities. As Muhammad Yunus says so truly, “Charity is no solution […] Most often we use charity to avoid recognizing the problem and finding the solution for it.” Social entrepreneurship is about finding solutions. A sustainable revolution that will truly change the world.
So, WHY does Generation Y have the ability revolutionize the world through social entrepreneurship?
If you are a Gen Yer, and recognize yourself in this article, WHY aren't you becoming a social entrepreneur?!
Image credit: Flickr/Aimee Custis Photography
Solène Pignet is the founder of Creators for Good, an online consulting agency guiding global citizen creating their social business. She is passionate about purpose-driven creativity, out-of-the-box thinking, international collaboration and alternative economy.
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