At this year’s Sustainable Brands conference in San Diego, we were challenged by Janssen Pharmaceuticals to ask leaders at the conference what the word "innovation" meant to them. Then, more specifically, we asked how innovation may or may not drive advancements in sustainability. We got a terrific range of responses, which we've got documented in a series of short video interviews. You can follow along here.
In this video, Adam Mott, director of sustainability for the North Face, talks about how intentional innovation is driving sustainability at the company. In particular, he discusses the "backyard hoodie" project -- a goal to create a sweatshirt completely sourced within 100 miles of the company headquarters -- which forced new innovations on the company which are now paying off elsewhere.
Nick Aster is the founder of TriplePundit.
TriplePundit.com has grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place. It was acquired in 2017 by 3BLMedia, the leading news distribution and content marketing company focused on niche topics including sustainability, health, energy, education, philanthropy, community and other social and environmental topics.
Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for TreeHugger.com, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He also worked for Gawker Media and Moreover Technologies in the early days of blogging.
Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.