Tiffany & Co.’s 2014 sustainability report asserts that the iconic jeweler has a “moral imperative to help sustain the natural world.” The company, after all, is uniquely in tune with the environment as it has combined art, aesthetics and profits for more than 175 years.
“At Tiffany, we believe that sustainability is a critical element of our business strategy, and that sustainable principles should be practiced in every part of our company,” said Frédéric Cumenal, CEO of Tiffany & Co. In his first month as CEO, Cumenal appointed the company’s first chief sustainability officer, Anisa Kamadoli Costa.
Tiffany’s chairman of the board, Michael J. Kowalski, asserts the company has “long challenged both the mining and jewelry industries to improve — to increase transparency, and prioritize environmental protection and human rights. Jewelry consumers deserve to know that we have taken every effort to ensure that their jewelry is sourced and crafted responsibly.”
Sustainability is “inherently collaborative and stakeholder driven;” it recognizes and embraces the integral role that stakeholders play in its business, including employees, stockholders, nongovernmental organizations (NGOs), industry members and supply chain partners, the report says.
The sustainability report provides an overview of the company’s efforts regarding major environmental and social challenges, with a focus on responsible mining and sourcing of raw materials, ranging from diamonds and gold to packaging.
Tiffany also has taken an innovative approach to sourcing by forming direct relationships with many of the mines that supply diamonds and precious metals. In 2014, the company received 100 percent of its rough diamonds either directly from a known mine or from a supplier with multiple known mines.
In 2014, the Tiffany Blue Box was made with more than 89 percent recycled content, and the Tiffany Blue bag was made with 50 percent recycled content.
Tiffany appears to get it: It has “integrated sustainability into many dimensions of its work — from the social and environmental practices of the mines we source from to the paper in our iconic Blue Boxes and bags.” It also uses the power of its brand to raise awareness about critical issues and lead the jewelry industry toward a more sustainable future, the report says. A moral imperative? That’s where the art and practice of sustainability should start.
Image credit: Little blue box by Shereen M via Flickr CC