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A Washington-based non-profit organisation dedicated to driving awareness of human trafficking and slavery has devised 'The Freedom Seal', a new visual marker of “freedom” from human trafficking, which businesses can uses to show their commitment to supply chain diligence.
Developed by the Tronie Foundation in conjunction with world thought leaders, supply chain experts and through collaboration with approximately 30 major companies across Europe and North America, the Foundation believes the mark will work in three ways.
Firstly, its use will raise public awareness of the issue and also help consumers identify companies that actively support organisations that care for human trafficking survivors. Thirdly, the application process for the seal will help businesses implement specific policies and procedures aimed at preventing forced labour, the Foundation maintains.
The Foundation says that there are many business repercussions to using human slave labour. A global survey conducted by Walk Free Foundation found that 66% of consumers in both the UK and the US would stop buying a product if they learned that its production used modern slavery.
Access more details here.
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