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Marissa Rosen headshot

Twitter Chat RECAP: Kimberly-Clark & World Wildlife Fund, #RespFibers

By Marissa Rosen

Today, Kimberly-Clark, World Wildlife Fund and TriplePundit came together for a special Twitter Chat about responsible fiber sourcing procedures - at #RespFibers.

In 2009, Kimberly-Clark embarked on a journey to conserve and protect natural forest resources around the world. This journey included partnering with Greenpeace to develop responsible fiber sourcing procedures, and working with the Forest Stewardship Council and World Wildlife Fund to ensure fiber sourcing came from responsibly-managed forests.

One successful step in this journey was joining the WWF’s Global Forest and Trade Network, a move the company hoped would engage stakeholders in an effort to turn the global marketplace into a force for conservation of valuable and threatened forests. Now Kimberly-Clark is taking this journey one step further with the introduction of non-tree fiber sourcing.

This Twitter Chat showcased how Kimberly-Clark and WWF have worked together to create thought leadership in responsible fiber sourcing.

We began the hour-long chat with a Q&A session with Nick Aster of TriplePundit. We then opened the "floor" to questions from the #RespFibers audience and were able to address over a dozen additional interesting points! Topics covered included the following, and more:

  • What the WWF’s Global Forest and Trade Network is.

  • How WWF and Kimberly-Clark have worked together to create awareness around responsible fiber sourcing.

  • Why is Kimberly-Clark exploring non-tree fibers.

  • What other organizations should know about working with WWF.

  • What the next responsible fiber sourcing goals are focused on.



  • Linda Walker (@BalanceWWF) -- Director, Global Forest & Trade Network-North America Program, World Wildlife Fund

  • Iris Schumacher (@KCPNorthAmerica) --  North America Sustainability Marketing Leader, Kimberly-Clark Professional

  • Nick Aster (@NickAster) -- TriplePundit Founder and Publisher

  • Marissa Rosen (@MarissaR1) -- TriplePundit Director of Social Media

  • Mary Mazzoni (@Mary_Mazzoni) -- TriplePundit Senior Editor
Marissa Rosen headshot

Marissa is the Owner of Climate Social, LLC. She holds a bachelor's degree in communications from Mizzou and a master's in environmental studies from UPenn. 

Read more stories by Marissa Rosen