Unilever scales up ambition to make sustainable living commonplace

Unilever is furthering its ambition to make sustainable living commonplace by partnering with global sustainability movements Global Citizen and Live Earth.

This is the first time that the FMCG giant has partnered with two global movements on this scale through its Unilever brightFuture campaign, which aims to encourage action amongst consumers towards a more sustainable future.

Paul Polman, ceo, Unilever said: “2015 is a critical moment in time, an opportunity to agree on a universal agenda that tackles poverty and inequality and to all take action to protect the one planet we have. As a business we can deploy our resources, expertise and scale to help our consumers to take action. Today, we are adding our support for the growing movement of citizens and businesses demanding change.”

Planned activity includes encouraging climate-conscious people to sign the “Take Climate Action Now” pledge and helping to build the world’s largest, most effective social activism campaign to help address sustainable development.

Live Earth: Road to Paris is a climate change campaign driving a movement for people to “Take Climate Action Now”. The mission launches with a series of global events on 18 June. Live Earth co-founders Kevin Wall and former Vice President Al Gore, creative director Pharrell Williams, along with the United Nations and The Climate Reality Project, will present global events across all media platforms anchored in Paris and New York.

Global Citizen is a movement to end extreme poverty by 2030. Its newest campaign, “Unlock Your Power,” aims to encourage people to act towards making the new Sustainable Development Goals a reality. Unilever will become a Global Citizen leading partner in the effort to help build the world’s largest social activism campaign.

By encouraging support for the “Take Climate Action Now” pledge and the partnership with Global Citizen, Unilever maintains it can help people engage in issues that impact everyone, enlisting its employees and consumers to lend their voice and take action.
Hugh Evans, ceo of The Global Poverty Project said: “Unilever is a true example of a global citizen, and we are honoured to be on this journey together.”

Kevin Wall, co-founder of Live Earth added: “Unilever has integrated a forward-looking sustainability strategy into its core business in order to truly impact our global climate challenge. They are committed to working with their customers and empowering billions of people to be impactful agents of climate change.”.