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MeterHero Sponsored Series

The ROI of Sustainability

Video: Brendan Doherty, Inward Point on "The ROI of Sustainability"

By Nick Aster

This article is part of a series on “The ROI of Sustainability,” written with the support of MeterHero. MeterHero helps companies and organizations offset their water and energy footprints through consumer engagement. To follow along with the rest of the series, click here.

At Sustainable Brands 2015, we asked thought leaders to define the ROI of Sustainability in their words. In this video, Brendan Doherty of Inward Point shares some thoughts.


About Brendan Doherty: Brendan's helped government leaders in Africa and Asia better serve their citizens, and now helps business and non-profits enhance their brand story and audience connectivity. His clients include Media Monks, Comcast, Deloitte, Rocket Fuel, ASU, Kellogg Business School, and Riverkeeper. He spent over 10 years in the hospitality industry before earning his law degree and joining the U.S. State Department to advise senior officials on human security globally.

Among his accomplishments, he created a multi-million dollar public-private partnership with Fortune 500 companies and helped launch a presidential initiative with 40+ heads of state at the United Nations. He remains a Senior Advisor to the Public International Law & Policy Group, where he advises rebels, governments, civil society, and the UN on constitution drafting and peace negotiations. He is also a Term Member with the Council on Foreign Relations, a Truman National Security Fellow, an Advisor to Impossible 2 Possible, and a member of Riverkeeper's Junior Council. He grew up on the Atlantic Ocean and lives in Brooklyn.

Nick Aster headshotNick Aster

Nick Aster is the founder of TriplePundit.

TriplePundit.com has grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place. It was acquired in 2017 by 3BLMedia, the leading news distribution and content marketing company focused on niche topics including sustainability, health, energy, education, philanthropy, community and other social and environmental topics.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for TreeHugger.com, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He also worked for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.

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