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MeterHero Sponsored Series

The ROI of Sustainability

Video: Bruno Sarda, Dell on "The ROI of Sustainability"


This article is part of a series on “The ROI of Sustainability,” written with the support of MeterHero. MeterHero helps companies and organizations offset their water and energy footprints through consumer engagement. To follow along with the rest of the series, click here.

At Sustainable Brands 2015, we asked thought leaders to define the ROI of Sustainability in their words. In this video, Bruno Sarda of Dell shares some thoughts:


About Bruno Sarda: Bruno Sarda is a leading practitioner in the field of corporate sustainability. In his role as Director of Global Sustainability Operations at Dell Inc, he is responsible for business integration and strategy, information strategy, measurement and reporting. He also actively supports sustainability advocacy, policy, and objective setting, working with internal and external stakeholders. Recently named one of the ‘most influential sustainability voices in America’ by The Guardian and ranked 6th in GreenBiz’s Sustainability Twitterati index, Sarda actively participates in a variety of cross-industry efforts such as the Global Reporting Initiative and The Sustainability Consortium. Sarda’s particular interests include: The role that technology can play in accelerating a shift to more sustainable practices across sectors; the integration of sustainability measures into accounting and procurement standards; facilitating collaboration between business and academia.

Nick Aster headshotNick Aster

Nick Aster is the founder of TriplePundit.

TriplePundit.com has grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place. It was acquired in 2017 by 3BLMedia, the leading news distribution and content marketing company focused on niche topics including sustainability, health, energy, education, philanthropy, community and other social and environmental topics.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for TreeHugger.com, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He also worked for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.

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