This article is part of a series on “The ROI of Sustainability,” written with the support of MeterHero. MeterHero helps companies and organizations offset their water and energy footprints through consumer engagement. To follow along with the rest of the series, click here.
At Sustainable Brands 2015, we asked thought leaders to define the ROI of Sustainability in their words. In this video, Cindy Drucker of Weber Shandwick shares some thoughts:
About Cindy Drucker: Cindy is Executive Vice President in Weber Shandwick's global Social Impact practice, focused on sustainability and corporate social responsibility. She brings more than 20 years of senior-level sustainability expertise honed through positions as head of global sustainability for a leading consumer goods company and senior sustainability positions with nonprofit and government entities.
At Weber Shandwick, Cindy helps clients navigate the complexities of sustainability and corporate social responsibility leadership. Cindy provides thought leadership counsel, strategic guidance and program development to a host of global corporate, nonprofit and foundation clients. She also serves as a sustainability partner to external stakeholders such as The Sustainability Consortium, Consumer Goods Forum, World Business Council for Sustainable Development and Business for Social Responsibility. Weber Shandwick is a leading global public affairs and communications firm with offices in 81 countries around the world.
Nick Aster is the founder of TriplePundit.
TriplePundit.com has grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place. It was acquired in 2017 by 3BLMedia, the leading news distribution and content marketing company focused on niche topics including sustainability, health, energy, education, philanthropy, community and other social and environmental topics.
Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for TreeHugger.com, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He also worked for Gawker Media and Moreover Technologies in the early days of blogging.
Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.