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Video: Jonathan Atwood, Unilever on "The ROI of Sustainability"
This article is part of a series on “The ROI of Sustainability,” written with the support of MeterHero. MeterHero helps companies and organizations offset their water and energy footprints through consumer engagement. To follow along with the rest of the series, click here.
At Sustainable Brands 2015, we asked thought leaders to define the ROI of Sustainability in their words. In this video, Jonathan Atwood of Unilever shares some thoughts:
https://www.youtube.com/watch?v=Rr7X230ZH6M
About Jonathan Atwood: Jonathan is Unilever’s Vice President of Sustainable Living and Corporate Communications, North America. He joined the company in May 2012 and is responsible for Communications, Unilever Brand, and the shape and implementation of the Unilever Sustainable Living Plan in North America.
In 2007, Jonathan founded Common Way Communications, a public affairs and ommunications consultancy based in Vermont. There he worked as a consultant to the Global Issues Group, a coalition of global chocolate and cocoa processing companies and trade associations working on responsible labor practices in the cocoa sectors of West Africa.
Nick AsterNick Aster is the founder of TriplePundit.
TriplePundit.com has grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place. It was acquired in 2017 by 3BLMedia, the leading news distribution and content marketing company focused on niche topics including sustainability, health, energy, education, philanthropy, community and other social and environmental topics.
Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for TreeHugger.com, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He also worked for Gawker Media and Moreover Technologies in the early days of blogging.
Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.