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In an effort to reduce waste from the 158m disposable cups that are used daily in the United States, KillTheCup.com has launched a national campaign challenging Americans to make a pledge to commit to drinking from a reusable cup on Earth Day, 22 April 2015.
The San Diego-based non-profit is seeking 22,000 coffee drinkers to make the Earth Day Pledge by visiting KillTheCup.com and entering their email address.
"As drinking coffee becomes even more popular, the disposable cup has become an iconic and highly visible symbol of waste and negative environmental impact," said Drew Beal, chief environmental optimist, Kill the Cup.
"By simply making a commitment to start to drink from a reusable cup on Earth Day, every American is contributing to helping save our planet for future generations one cup at a time."
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