by Antonio Pasolini — Friday evenings are traditionally a? time? when, in alcohol-friendly cultures, people get together with their workmates for a beer or two—sometimes, maybe more than that. For that reason, it’s also a good ?moment? to promote responsible drinking. United around that common goal, globally famous brewers Anheuser-Busch InBev, Carlsberg and Heineken have joined hands with a range of stakeholders to promote responsible drinking to help advance the UN’s Sustainable Development Goals to prevent alcohol-related harm.
Launched last year, this second edition of Global Beer Responsibility Day on Friday 16th September finds that the brewers will tap (pun intended) the manpower of more than half a million employees in 76 countries across the world, engaging more than half a million retailers, 200 government partners and NGOs. It features a variety of educational programs including server and seller training, ID-checking programs and consumer education efforts, to name but a few.
The brewers estimate they will reach more than 700,000 consumers through this outreach action. To promote the initiative on social media, the companies have launched the hashtag #CheersResponsibly.
“As brewers, we are not only committed to brewing quality beers, but also to ensuring those beers are enjoyed responsibly. We’re excited to join together as an industry again this year to make an even greater impact on reducing the harmful use of alcohol,” said Carlos Brito, Anheuser-Busch InBev’s CEO.
For more information, visit the Worldwide Brewing Alliance. The organization was launched in 2003 to disseminate and exchange good practices and information on social responsibility, environmental sustainability and product integrity issues.
Image credit: WBA