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Feefo has released its list of companies that have been accredited with “Trusted Merchant” status for 2016. Over 1,400 national and international businesses were awarded, including Axa, Hiscox, Expedia, Phase Eight, Charles Twyritt, Radley, Thomas Cook, Party Pieces, and Trafalgar. The awards are based on scores in Feefo customer service reviews throughout 2015. To make the list, businesses must achieve a customer satisfaction service rating of 85-100%. On the 2016 list, the qualifying merchant’s average service rating is 91.5%, meaning that over nine out of 10 of their customers received a positive experience. Only customers who have made a purchase are invited to leave feedback, eliminating the phenomenon of fake or biased reviews. Feefo believes that independently collected, purchaser verified reviews can deliver accurate measures of a businesses’ success.
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