As the world’s population surges to more than 9 billion by 2050 and the middle-class expands in more developing countries, the growing demand for protein will continue to place further strain on the planet’s land and seas. Estimates of what that means are all over the map, but the World Health Organization has suggested that meat production alone could reach 376 million tons by 2030; in the late 1990s, that amount was approximately 218 million tons.
Oddly enough, the global demand for fat, according to Bloomberg, will have an impact on the growth for protein, as eating trends such as the Paleo diet and consumers' eschewing of carbohydrate-laden foods will also increase the production of red meat and dairy products.
The world’s oceans and seas have also suffered as fishing has continued at a rapidly unsustainable rate, leading to many environmental challenges and human rights violations. Yet while many citizens in developed countries are consuming more protein than necessary, as many as 2 billion people worldwide may not be getting enough of it, with the results having an adverse affect on their health.
To than end, the United Kingdom-based NGO Forum for the Future recently launched the Protein Challenge 2040, a coalition that aims to bring together the global food industry, environmental groups and health organizations to ensure that both the production and consumption of protein worldwide will shift toward a more sustainable path.
After a year-long series of workshops, interviews and research that took place on both sides of the pond with over 250 experts, a team at Forum for the Future came up with six high-level priorities:
Recently the retailing giant Target, candy manufacturer Hershey, the U.K. grocer Waitrose and the meat-alternative manufacturer Quorn have pledged to support this effort. Transforming companies’ supply chains and convincing consumers to change their eating habits will not be easy, but this is the new reality if all countries will be able to feed their people in the coming decades.
Image credit: Leon Kaye
Leon Kaye, Executive Editor, has written for Triple Pundit since 2010. He is also the Director of Social Media and Engagement for 3BL Media, and the Editor in Chief of CR Magazine. His previous work can be found at The Guardian, Sustainable Brands and CleanTechnica. Kaye is based in Fresno, CA, from where he happily explores California’s stellar Central Coast and the national parks in the Sierra Nevadas.