By Joe Peters
Today's businesses often invest heavily in analytics tools, staff and expertise, and this contributes to the fact that big data is quickly becoming the basis of many corporate decisions. The data, however, must be properly structured and analyzed in order to be used by corporations for decision-making purposes, and ideally it will be timely information.
One of the most significant uses of big data is in the corporate training realm. For example, development experts and human resources professionals use data to hone in on skills development and to make crucial decisions regarding corporate training. A closer look at big data's use in corporate training can be enlightening.
The methodology makes it fast and easy to collect and analyze data from a large number of users and courses at the same time for superior feedback results. For example, some learners may skip through some of the materials without a negative impact on their learning, and this enables you to tweak the educational sessions going forward. Altogether, you will benefit from having insight into course effectiveness, learner preferences and usage patterns so that you can refine corporate training going forward.
Learner data can be blended with demographics to show the progression of corporate training efforts in real-time, and this enables you to immediately intervene in the learning process if necessary. It also enables you to know more specifically which learning modules are most effective for specific employees or groups of employees.
In today's modern business world, corporate social responsibility and sustainability are both needed for success, and increased savings and profits are available to you when you follow through on giving your employees the training they need. Big data can be used to create effective training programs that encourage employees to focus on sustainability and other social initiatives, and this can have a major impact on your business's success in the future.
In an IDG study in 2015, 80 percent of enterprises and 63 percent of small and medium businesses said they were already using big data projects for planning purposes. Big data is the key to improving corporate training because it provides real-time information with in-depth analysis of the information. It enables businesses to be more consistent and effective in their efforts while also helping companies anticipate future trends and to make changes more efficiently.
Joe Peters is a Baltimore-based freelance writer and an ultimate tech enthusiast. When he is not working his magic as a marketing consultant, this incurable tech junkie enjoys reading about latest apps and gadgets and binge-watching his favorite TV shows. You can reach him @bmorepeters
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