This article is part of a series of interviews with companies supporting the Rock the Green sustainability festival. Follow along here.
Welcome to the second of our interviews with companies that are supporting the upcoming Rock the Green sustainability festival in Milwaukee on Sept. 17. We're asking companies to talk about their own sustainability stories, as well as to explain why they're supporting the event -- one of the most sustainable festivals around.
This time we chatted with Joe Jones, president of Big Systems, a reseller of wide-format and 3-D printers, who donated the signage and banners for Rock The Green.
TriplePundit: What's your company's definition of sustainability, and why is it important to you?
Joe Jones, Big Systems: Big Systems’ sustainability mission is to work with our clients to create vibrant brand images, markings and signage tactics that minimize the impact on the environment via recycling initiatives and the use of non hazardous media / sign and ink materials.
3p: What are the most important sustainability issues your company deals with?
JJ: Lowering the carbon footprint and utilizing low emitting (VOC) materials
3p: Sustainable thinking is no longer just a "nice to have." It's increasingly seen as a competitive advantage. Tell us how sustainable thinking is helping move your company forward.
JJ: By partnering with HP, Inc. to utilize HP Latex print technologies that use water-based inks and recyclable print materials.
3p: Rock the Green, the concert, is all about going for zero waste. How has your company reduced waste across your operations? Has it paid off for you financially?
JJ: We have changed our product mix to add new products with a lower carbon footprint. We first partnered with RTG in 2011. Since that time HP Latex equipment, matched print medias and inks have become are largest sellers in terms of an integrated print solution. Our business partner, HP, is very proud to have assisted with RTG.
3p: Surveys show that employees are happier and more productive when they're engaged with a company's sustainability strategies. How do you engage your staff to implement your sustainability plans?
JJ: We discuss our sustainability plans via monthly meetings and during new product reviews with our suppliers. We have received excellent sustainability guidance and collaboration with HP. Our employees also volunteered at the last RTG event.
3p: In a nutshell, how will you be "rocking the green" in the coming five years?
JJ: Through the growth of environmentally-friendly print and rapid prototyping technologies and future participation in RTG!
Nick Aster is the founder of TriplePundit.
TriplePundit.com has grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place. It was acquired in 2017 by 3BLMedia, the leading news distribution and content marketing company focused on niche topics including sustainability, health, energy, education, philanthropy, community and other social and environmental topics.
Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for TreeHugger.com, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He also worked for Gawker Media and Moreover Technologies in the early days of blogging.
Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.