Wake up daily to our latest coverage of business done better, directly in your inbox.
Get your weekly dose of analysis on rising corporate activism.
The best of solutions journalism in the sustainability space, published monthly.
Select Newsletter
By signing up you agree to our privacy policy. You can opt out anytime.
Sky is broadcasting a new advert to reach out to its 21 million customers in the U.K. and across Europe to encourage them to take part in WWF’s ‘Earth Hour’ this Saturday, 19 March. For Earth Hour, people are being asked to switch off their lights for an hour, starting at 8:30 pm, to show support for the planet and awareness of climate change.
Sky will launch a social media campaign with #SkyandWWF and #EarthHour to urge participants to make “one small change” for the planet, and has scheduled a special Earth Hour anthology of environment-themed programmes to be broadcast this week on Sky Go, On Demand, Sky Movies, and Sky 1.
Earth Hour supporters can sign up for Sky’s social media thunderclap here. To learn more about the campaign, visit the website.
The Earth Hour initiative follows Sky Rainforest Rescue, the company’s six-year partnership with WWF, which delivered messages about the issue of deforestation and saved a billion trees in the Amazon.
TriplePundit has published articles from over 1000 contributors. If you'd like to be a guest author, please get in touch!
