Americans generated 254 million tons of trash in 2014, according to EPA estimates. At least 136 million tons of that went into one of the more than 2,000 landfills across the country. The first modern landfill didn't open until 1937, an extraordinary expansion of waste management in only 80 years. America has become a "land of landfills," as 3p correspondent Nithin Coca wrote on TriplePundit last year.
According to those same EPA estimates, I will generate nearly 4.5 pounds of trash by the end of the day, as will every other "average" American.
But what about the average American business? Here it gets even more complicated.
Terms like 'the cloud" suggest an ephemeral quality to data. But as anyone who's shredded old bank account statements knows, data lives in the "real" world. At the industrial level, data destruction requires a process of materials management not found in typical recycling facilities and certainly not at landfills.
While secured and certified data destruction is an obvious example, it's not just hard drives and floppy disks. There are many materials, and many different reasons, for which assured destruction is the best solution. In situations like these, recycling or reuse is not an option.
The good news is that this is an opportunity for companies to adopt a different perspective to the open-ended concept of waste.
Pharmaceuticals and discarded drug trials; discarded or recalled consumer package goods; food recalls; confidential industrial R&D, machinery and prototypes; cosmetics, lotions and creams; over-the-counter medicines and vitamin supplements: It's all feedstock for Covanta's energy-from-waste process (EfW) that bends that open-ended straight line of waste into a triple-bottom-line circle.
"It's very sensitive," Diaz said. "These customers don't want the product reused or resold."
Just as importantly, the assured destruction provided by companies like Covanta is certified and legally binding, offering added assurance for corporate clients."We give quite a few certificates," Diaz explained, including everything from tax records to certification that meets several federal agency requirements.
"In some cases, they meet us there," Diaz told us of the business teams Covanta serves. "They watch it go right into the boilers."
For others, Diaz went on, "We'll go and talk with them about their sustainable initiatives. We'll walk them through ... and in some cases, we do a little road trip and take them to the plants [so they can] see it for themselves firsthand ..."
"...and a marriage is formed about our sustainable environment and what they're looking for. Then we start talking to them about their different types of feedstock." That's when we'll "open the door for them."
"When we're trying to solve a problem by providing a solution, we sit back and we listen."
This fundamental value of finding solutions for the transition to a sustainable, circular economy is embodied in the company's 2007 Clean World Initiative. Ten years on, it remains the lifeblood of its mission: "to make Covanta-generated Energy-from-Waste (EfW) the cleanest and most reliable source of energy available in the world, with the lowest overall impact on our environment.”
As the common meme goes, "There is no away." The stream of materials thrown into that great away that doesn't exist makes it abundantly clear we've only begun to deal with the instability of a linear economy.
As in nature, waste is only feedstock for the next cycle. Whether through specialized services like assured destruction or end-of-life solutions for municipal waste, we must push to make sure more of this feedstock finds its way to another use. And as the modern economy seeks to close the loop, companies like Covanta play an important role -- both as a service provider and partner to industry.
Image credits: 1) Unsplash, 2) Celestine Ngulube; 3) Covanta; 4) EPA
Tom is the founder, editor, and publisher of GlobalWarmingisReal.com and the TDS Environmental Media Network. He has been a contributor for Triple Pundit since 2007. Tom has also written for Slate, Earth911, the Pepsico Foundation, Cleantechnia, Planetsave, and many other sustainability-focused publications. He is a member of the Society of Environmental Journalists