It's a misconception that in order to be successful in business, that success—as measured by monetary gain—must come at the expense of something else, like workers rights or the health of the environment. Pillaging as the easiest path to profit. Which is probably why those seeking the path of least resistance continue to operate with only the bottom line in mind. All too often, nefarious companies make headlines for destroying local waterways, recalling toxic products. Entrepreneur and staunch environmentalist Brian Linton set out to not be one of those companies—not just on Earth Day, but all year round. As the founder of United By Blue, Linton provides buyers with an alternative: conscientious consumption for the avid outdoorsman (and woman).
A practice-what-you-preach kind of ethos guides the brand. As Linton sees it, if you’re selling gear meant to help you soak in the beauty of the great outdoors, you should doing your best to preserve some of that greatness for generations to come. This belief touches everything United By Blue does. Their textile lineup includes recycled, organic, and biodegradable fabrics. Their packaging runs the anti-plastic gamut, using everything from banana-fiber paper to hang tags made from elephant dung. One pound of trash gets removed from the ocean with every product United By Blue sells, and the company is on the verge of breaking its one million-pound mark of collected debris. They’re committed to the planet, even if that means having to make decisions less concerned companies might just glaze over. In the latest edition of The Nitty-Gritty—brought to you by Bond Street and Triple Pundit—Linton talks to us about learning sales going door-to-door along the Eastern Seaboard, how a company’s responsibility extends far beyond cash, and the future of United By Blue. Enjoy the full episode below:
Nick Aster is the founder of TriplePundit.
TriplePundit.com has grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place. It was acquired in 2017 by 3BLMedia, the leading news distribution and content marketing company focused on niche topics including sustainability, health, energy, education, philanthropy, community and other social and environmental topics.
Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for TreeHugger.com, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He also worked for Gawker Media and Moreover Technologies in the early days of blogging.
Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.