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Marissa Rosen headshot

RECAP: #TimberlandXThread with Timberland & Thread

By Marissa Rosen

Today, Timberland, Thread and TriplePundit met at #TimberlandXThread to discuss the concept of upcycling in the circular economy of the fashion industry, and how brands can create social value in the process.

This month, Timberland and Thread embarked on a new journey together with the release of the TimberlandXThread collection. The new footwear, bags and T-shirts feature Thread’s Ground to Good fabric, made from plastic bottles collected in the developing country of Haiti.

The partnership goes beyond environmental sustainability to foster social value and impact by creating much-needed jobs, cleaner communities and great-looking products that last.

Specific topics of conversation included:

  • How to go beyond environmental sustainability to create social impact

  • How initiatives like the TimberlandXThread collection can bring style and sustainability together

  • How to identify and create strategic partnerships

  • How to navigate the challenges of bringing a startup into the supply chain of a major company

  • How a small startup can approach a major global brand and important factors to consider
"It’s one thing to recycle, but it’s another to have a lasting impact on people’s lives," said Margaret Morey-Reuner, director of strategic partnerships for Timberland. "Any time we find an opportunity to create both environmental and social value, that's a big win. And the TimberlandXThread collection does just that by proving that style and sustainability can go hand in hand.”


  • Margaret Morey-Reuner (@Timberland) - Director of Strategic Partnerships, Timberland

  • Ian Rosenberger (@ThreadIntl) - Founder and CEO, Thread

  • The TriplePundit Team
About Timberland

Timberland is a global leader in the design, manufacturing and marketing of premium footwear, apparel and accessories for the outdoor lifestyle. Best known for its original yellow boot introduced in 1973, Timberland today outfits consumers from toe-to-head, with versatile collections that reflect the brand’s rich heritage of craftsmanship, function and style. Timberland markets lifestyle products under the Timberland® and Timberland Boot Company® brands, and industrial footwear and workwear under the Timberland PRO® brand. Its products are sold throughout the world in leading department and specialty stores as well as company-owned retail locations and online. Timberland’s dedication to making quality products is matched by an unwavering commitment to environmental and social responsibility – in terms of its products, the outdoors, and communities around the globe. To learn more about Timberland, a brand of VF Corporation, please visit timberland.com or follow us along the modern trail @timberland.

About Thread

Thread is on a mission to end poverty by creating dignified jobs and purpose-filled, high performance fabrics. A Certified B Corporation, Thread transforms plastic bottles from the streets and canals of Haiti and Honduras into the most responsible fabrics on the planet. Every product made with Thread supports thousands of jobs in the developing world and the United States. Global brands like Timberland use Thread’s premium fabrics in their products, such as apparel, shoes and bags, to improve their social and environmental impact. Learn more at www.threadinternational.com and follow the Ground to Good™ story @threadintl.

Marissa Rosen headshot

Marissa is the Owner of Climate Social, LLC. She holds a bachelor's degree in communications from Mizzou and a master's in environmental studies from UPenn. 

Read more stories by Marissa Rosen