For 2018, the National CSR Awards is rebranding as the Global Good Awards.
Karen Sutton, CEO and Founder of the Awards (pictured above), explains: “These awards were originally born out of an ideal that everyone should be changing their actions in work – and in their personal lives – in order to make the world a better place. After three highly successful years, I wanted the Awards’ name to reflect that ideal more dynamically.”
The new name was sealed by a visit to Good Hotel London, one of this year’s award sponsors.
“Good Hotel hosted a reception following our judging day at the Crystal back in March,” says Karen. “It was a brilliant evening where we got a great insight into its profit-for-non-profit business model. Its multi-pronged approach to sustainability and community certainly got me thinking!”
Marten Dresen, founder and CEO of Good Hotel, commented “I’m excited to see that Good Hotel is able to inspire other successful organisations and companies with its profit for non-profit business model. That’s what it is all about, leading by example, inspiring others and eventually changing the way business is done. We believe all businesses should be social businesses and it’s great to see that the Global Good Awards is joining that mission too.”
Similarly the Global Good Awards takes a multi-faceted approach, reflected in its logo: ‘For People, Planet & Profit with Purpose’
As a result of the name change, the Awards will become more inclusive, rewarding businesses, NGOs, charities and social enterprises actively achieving #GlobalGood and will include a whole host of new categories.
“It’s an exciting new phase for the Awards,” adds Karen. “We are driven by a cause to celebrate all those who are making strides towards a better world for people, the planet and the global economy.”
The name change was first announced at the gala dinner for this year’s National CSR Awards by Sutton.