GM loaned me an all-electric Chevrolet Bolt for a long weekend test-drive. My first reaction? It's a good looking four-door sedan.
Then, I drove it. The Bolt is fast!
That is not unique among among electric vehicles. I test-drove an all-electric Tesla Model S last year, and its acceleration pushed me back in my seat. But that was a $100,000 car.
The Chevy Bolt is both fast and affordable. You can buy a Bolt for less than $30,000, after tax credits.
But that is not why you should test-drive a Bolt. Imagine being at the 2007 Macworld Expo where Steve Jobs introduced the first iPhone. Test driving a Bolt is a similar opportunity: It's like experiencing the future -- and liking it.
Not so with the Bolt.
A fully-charged Bolt has an intoxicating 238-mile driving range. As someone so strongly identified with sustainability, I should have driven the Bolt prudently to save resources. But I just couldn’t. I drove the Bolt like a teenager having fun with dad’s sports car. It was a blast driving the Bolt on a twisty, two-lane mountain rode. A trailing two-passenger Lexus sports car struggled to keep up!
And it makes sense: In addition to breaking boundaries when it comes to battery range, the Bolt is also America’s first affordable all-electric sports car.
The Bolt answered that frustration for me. It comes with a 10-inch digital screen as standard equipment, which is as sweet as the Bolt’s high speed.
This screen made looking at my mapped routes fast and comfortable. Unlike on most car screens, I didn’t have to divert my eyes to squint at map details or written directions. The companion verbal instructions, via Apple Play, were accurate and timely.
I also did my first verbal text message using the Bolt’s massive screen and Apple Play. I would never have tried this on those smaller screens. With the Bolt’s screen, I had a successful experience without distracting me from driving.
The car’s sound system is as enjoyable as the big digital screen. The only problem I had was letting my wife listen to my iPhone playlists. She dunned me the entire weekend of test-driving to put my music on her iPhone.
But here’s the bottom line: The Bolt is comfortable, practical, clean-running, attractive and affordable. But none of that will be the reason most will consider buying a Bolt.
Most will start talking to a dealer after they freely punch the accelerator knowing they have no range anxiety.
If Americans would test-drive a Bolt, they would experience a vehicle as revolutionary as a Tesla. Plus, GM beat Tesla to the starting line with an all-electric car that costs less than $30,000 after tax credits. We're still waiting on mass delivery of Tesla's affordably-priced vehicle, the Model 3.
Back in 2007, don’t you wish you were one of the first to get an iPhone or buy 1,000 shares of Apple stock?
You get a second chance: Go test drive an American-made, all-electric Bolt.
If you are like me, after a test-drive you will start pestering your spouse about buying one!
Image courtesy of the author
Bill Roth is a cleantech business pioneer having led teams that developed the first hydrogen fueled Prius and a utility scale, non-thermal solar power plant. Using his CEO and senior officer experiences, Roth has coached hundreds of CEOs and business owners on how to develop and implement projects that win customers and cut costs while reducing environmental impacts. As a professional economist, Roth has written numerous books including his best selling The Secret Green Sauce (available on Amazon) that profiles proven sustainable best practices in pricing, marketing and operations. His most recent book, The Boomer Generation Diet (available on Amazon) profiles his humorous personal story on how he used sustainable best practices to lose 40 pounds and still enjoy Happy Hour!