Americans' confidence in the economy is down slightly this month, according to a poll measuring consumer sentiment. Nothing serious.
But the poll’s underlying implications are more serious than a slight downturn: Consumer sentiment is divided between Republicans, who are buoyant over the recent election, and Democrats who are angry and fearful.
This is potentially troubling for our economy because the counties that voted Democrat in Election 2016 account for two-thirds of our nation’s annual gross domestic product (GDP). What happens if Democratic consumers, or our country's invaluable immigrant entrepreneurs, turn bearish? Could this trigger a recession?
America’s oil patch offers a telling example. The falling price of oil sent six out of America’s top eight oil states into an economic recession. California and Texas are the two that avoided this fate. California’s economy is booming from its global tech leadership. And Texas’s diversified economy, including its spot as our nation’s largest wind power producer, enabled it to barely avoid recession.
This economic divide goes a long ways toward explaining our political divide. Coal country voted overwhelming for Republicans. Silicon Valley voted overwhelmingly for Democrats.
The threat to our economy is if this political divide begins to show up in business decisions and consumer purchases.
Coal is a telling example. Utility-scale solar now produces electricity at a lower cost per kilowatt-hour than coal-fired power plants. Price-competitive batteries and net zero energy buildings are future tech's next wave. They will crush coal power plant economics. Political efforts to protect price competitiveness by dismantling environmental regulations like the Stream Protection Rule may indeed lower the cost of coal. But this will not save coal from solar, batteries and smart buildings slashing the consumer demand for coal-fired power plants.
The smart factory is the terminal threat to the Industrial Age and its manual laborers (in the U.S. and around the world). FoxConn, the China-based iPhone manufacturer, is a prime example. The company just laid off 60,000 Chinese factory workers by replacing them with robots.
What has been lost in politics is that America is a smart factory manufacturing leader. Our smarter factories are producing twice as much as we manufactured in 1984 while using a third fewer workers. This trend will accelerate as smart machines become smarter and more interconnected.
For example, half of America’s startup businesses valued at over $1 billion were founded by immigrants. Our economy would be materially damaged if these entrepreneurs went to China, India, the Middle East, Canada, Latin America or Europe to realize their potential. And our economy would be materially damaged if potential immigrants no longer saw America as a country receptive to their business dreams and technology innovations.
And if the consumers who account for two thirds of our country’s GDP begin to express their political frustrations at the cash register, the economy could suffer even more. Grab Your Wallet is an online spreadsheet that lists stores carrying Trump-branded products and companies that advertise on sites closely aligned with President Donald Trump. Grab Your Wallet calls for consumers to boycott these products and companies. Is this the reason behind the report that first daughter Ivanka Trump’s clothing line has seen a 26 percent decline in January sales?
What if this activism spreads and consumers begin making economic decisions based on politics? Imagine Southern Republicans not buying iPhones and Silicon Valley consumers boycotting BMWs built in South Carolina. Our national economy would suffer, and Americans would lose their jobs.
What could kill this golden goose?
It could be us voting with our wallets to reflect our political divide.
Image credit: Flickr/Culinary Union
Bill Roth is a cleantech business pioneer having led teams that developed the first hydrogen fueled Prius and a utility scale, non-thermal solar power plant. Using his CEO and senior officer experiences, Roth has coached hundreds of CEOs and business owners on how to develop and implement projects that win customers and cut costs while reducing environmental impacts. As a professional economist, Roth has written numerous books including his best selling The Secret Green Sauce (available on Amazon) that profiles proven sustainable best practices in pricing, marketing and operations. His most recent book, The Boomer Generation Diet (available on Amazon) profiles his humorous personal story on how he used sustainable best practices to lose 40 pounds and still enjoy Happy Hour!