Toronto-based nonprofit Planeterra has been able to launch social enterprise projects worldwide in part because of the arrangement it has with G Adventures, the Canadian tour operator that currently organizes trips for over 200,000 travelers a year.
G Adventures has long committed to covering Planeterra’s operating costs, which means that 100 percent of all other public and corporate donations can be directed towards the NGO’s various projects. Funds that other organizations provide to Planterra help support the nonprofit’s programs, with none of those monies going to administrative costs such as technology, human resources or employee training.
One organization that has assisted in supporting Planeterra’s work in recent years is Deloitte.
The global consultancy is among the companies that have participated in Planeterra’s 50 in 5 Campaign, which has aimed to raise $5 million CAD (US$ 3.9 million) to launch 50 new social enterprise projects worldwide by 2020.
The results of Deloitte’s philanthropy, granted without any strings attached, have contributed to Planeterra’s staff being able to make a difference in countries where women often find themselves at an economic and social disadvantage largely due to conventional views about gender roles.
One project that has allowed to thrive in part because of these corporate donations is Women on Wheels, a project in which Planeterra works with Delhi-based Azad Foundation. The program focuses on disadvantaged women from resource-poor urban areas across India to empower them so that they can become professional automobile drivers. The project provides a full suite of training programs so that these women can score the skills and confidence so they become self-sustaining - and in turn, they are often contracted to pick up single women about to travel in the country on a G Adventures tour.
Planeterra says these women working with this program have drastically increased their incomes, often making them the primary breadwinners in their household. Prior to the launch of its partner's training initiative, these families’ average household income was around US $30 for a family of four. But after becoming a chauffeur for Women on Wheels, these same women have seen a ten-fold increase in their monthly income to about US$40 a month.
The result is a more sustainable supply chain: workers are treated fairly and rise out of poverty, while a company such as G Adventures ends up with a differentiated service - leaving all stakeholders better off by this innovative path towards more responsible and sustainable travel.
Image credit: Azad Foundation/Facebook
Leon Kaye, Executive Editor, has written for Triple Pundit since 2010. He is also the Director of Social Media and Engagement for 3BL Media, and the Editor in Chief of CR Magazine. His previous work can be found at The Guardian, Sustainable Brands and CleanTechnica. Kaye is based in Fresno, CA, from where he happily explores California’s stellar Central Coast and the national parks in the Sierra Nevadas.