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Live Twitter Chat Tomorrow: #YumRecipeforGood, July 31, Noon ET/9:00am PT

leonkaye headshotWords by Leon Kaye
Leadership & Transparency
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Can a restaurant operator with over 45,000 locations worldwide (17,000-plus locations in emerging markets alone) be truly responsible and sustainable? Yum! Brands believes it already is on that path, and says it is striving to become even more responsible in the coming years. We invite you tomorrow, at Noon ET, to join us on social media to learn the company's accomplishments over the past year, and it what it has in store moving forward.

So please join us for this live 1-hour Twitter chat with Yum! Brands as the company discusses its 2017 sustainability strategy, which showcases the company’s progress and describes the efforts by KFC, Pizza Hut and Taco Bell to generate what the company says is impact in three areas of strategic focus: food, planet and people.

We last hosted a Twitter chat with the company two years ago; since then the fast food giant has embarked on a bevy of corporate responsibility initiatives, including boosting engagement with the communities in which Yum! Brands operates worldwide.

To get an idea of what Yum! Brands is up to on the sustainability front, take a look at the infographic below. We also encourage you to read up on the company's most recent corporate responsibility initiatives so you can gain ideas of what kind of questions you would like to ask Yum! Brands' panelists. You are certainly welcome to ask questions before the chat if you cannot make it at Noon EDT tomorrow; as with all of our Twitter chats, be sure you are seen by including your questions and comments with tomorrow's featured hashtag, #YumRecipeforGood.

Featured panelists include:


  • Tracy Skeans – Yum! Brands Chief Transformation & People Officer

  • Jon Hixson – Yum! Brands Vice President, Government Relations and Global Citizenship & Sustainability

  • Jerilan Greene  - Yum! Brands Global Chief Communications Officer

  • Clive Newton – Yum! Brands Chief Food Safety Officer

  • Liz Matthews – Taco Bell Global Chief Food Innovation Officer
Day and Time: Tomorrow, Tuesday, July 31, Noon EDT/9:00a.m. PDT/5:00p.m. BST

Where: On Twitter, follow with the hashtag #YumRecipeforGood

Tips to get the most out of the #YumRecipeforGood Twitter Chat:


  • Follow the main participants and #YumRecipeforGood hashtag

  • Submit questions before the event to promote a more dynamic discussion

  • Use the # YumRecipeforGood hashtag on comments that you want to share with the community

  • Share tweets you think your followers will appreciate

  • Follow Yum! Brands during and after the chat

New to our Twitter chats? Don’t worry! Read this.

 

 

 

Leon Kaye headshotLeon Kaye

Leon Kaye, Executive Editor, has written for Triple Pundit since 2010. He is also the Director of Social Media and Engagement for 3BL Media, and the Editor in Chief of CR Magazine. His previous work can be found at The GuardianSustainable Brands and CleanTechnica. Kaye is based in Fresno, CA, from where he happily explores California’s stellar Central Coast and the national parks in the Sierra Nevadas.

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