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Leon Kaye headshot

Live Twitter Chat Tomorrow: #YumRecipeforGood, July 31, Noon ET/9:00am PT

By Leon Kaye

Can a restaurant operator with over 45,000 locations worldwide (17,000-plus locations in emerging markets alone) be truly responsible and sustainable? Yum! Brands believes it already is on that path, and says it is striving to become even more responsible in the coming years. We invite you tomorrow, at Noon ET, to join us on social media to learn the company's accomplishments over the past year, and it what it has in store moving forward.

So please join us for this live 1-hour Twitter chat with Yum! Brands as the company discusses its 2017 sustainability strategy, which showcases the company’s progress and describes the efforts by KFC, Pizza Hut and Taco Bell to generate what the company says is impact in three areas of strategic focus: food, planet and people.

We last hosted a Twitter chat with the company two years ago; since then the fast food giant has embarked on a bevy of corporate responsibility initiatives, including boosting engagement with the communities in which Yum! Brands operates worldwide.

To get an idea of what Yum! Brands is up to on the sustainability front, take a look at the infographic below. We also encourage you to read up on the company's most recent corporate responsibility initiatives so you can gain ideas of what kind of questions you would like to ask Yum! Brands' panelists. You are certainly welcome to ask questions before the chat if you cannot make it at Noon EDT tomorrow; as with all of our Twitter chats, be sure you are seen by including your questions and comments with tomorrow's featured hashtag, #YumRecipeforGood.

Featured panelists include:

  • Tracy Skeans – Yum! Brands Chief Transformation & People Officer

  • Jon Hixson – Yum! Brands Vice President, Government Relations and Global Citizenship & Sustainability

  • Jerilan Greene  - Yum! Brands Global Chief Communications Officer

  • Clive Newton – Yum! Brands Chief Food Safety Officer

  • Liz Matthews – Taco Bell Global Chief Food Innovation Officer
Day and Time: Tomorrow, Tuesday, July 31, Noon EDT/9:00a.m. PDT/5:00p.m. BST

Where: On Twitter, follow with the hashtag #YumRecipeforGood

Tips to get the most out of the #YumRecipeforGood Twitter Chat:

  • Follow the main participants and #YumRecipeforGood hashtag

  • Submit questions before the event to promote a more dynamic discussion

  • Use the # YumRecipeforGood hashtag on comments that you want to share with the community

  • Share tweets you think your followers will appreciate

  • Follow Yum! Brands during and after the chat

New to our Twitter chats? Don’t worry! Read this.




Leon Kaye headshot

Leon Kaye has written for 3p since 2010 and become executive editor in 2018. His previous work includes writing for the Guardian as well as other online and print publications. In addition, he's worked in sales executive roles within technology and financial research companies, as well as for a public relations firm, for which he consulted with one of the globe’s leading sustainability initiatives. Currently living in Central California, he’s traveled to 70-plus countries and has lived and worked in South Korea, the United Arab Emirates and Uruguay.

Leon’s an alum of Fresno State, the University of Maryland, Baltimore County and the University of Southern California's Marshall Business School. He enjoys traveling abroad as well as exploring California’s Central Coast and the Sierra Nevadas.

Read more stories by Leon Kaye