Wake up daily to our latest coverage of business done better, directly in your inbox.


Get your weekly dose of analysis on rising corporate activism.


The best of solutions journalism in the sustainability space, published monthly.

Select Newsletter

By signing up you agree to our privacy policy. You can opt out anytime.

A New Role for Brands - Vancouver

By 3p Contributor

By: KoAnn Vikoren Skrzyniarz, Founder and CEO of Sustainable Brands

Last year, Sustainable Brands launched a three-year initiative to explore and better understand changing global societal aspirations. What we’ve found so far, through extensive research conducted around the world, is that there is a shift in our collective vision of how ‘The Good Life’ is defined. Increasingly, consumers today are reporting placing less value on money and status as a path toward happiness, focusing instead on the pursuit of a simpler, balanced life that is rich with meaningful connections to people, community, and the environment.

Equally importantly, we’ve also discovered with our research that, alongside these shifting priorities, consumers are expecting more from the brands they choose to support. They want to know how their purchases impact not only their own health and the health of their family, but also the health of their communities, the environment and the broader ecosystem of people involved in the manufacturing-consumption lifecycle. They want to know where and how the products they buy are made, how the workers who make them are treated and where their goods will go once they’re no longer in use.

Consumers are demanding change, and brands can deliver it: For brands to remain competitive in this changing landscape, they must evolve to answer the needs of this new generation of consumers. Having discovered that consumers are ‘redefining the good life’, we that the brands that win will be those that effectively redesign their products and services in order to deliver on these values.

This year, the global Sustainable Brands community of influential innovators, disruptive change agents, business leaders, and exemplary brand thinkers will be gathering in Vancouver for a dynamic dialogue entitled “Redesigning the Good Life’. Through plenaries, innovation labs, networking events, an activation hub, and more, we will showcase some of the world’s best brands and business leaders, who are redesigning for a flourishing future with innovation, impact and a bias for action.

We’ll share winning case studies from leading brands like BASF, Nestlé, Salesforce.org, P&G, Danone, REI, Target, and others. We’ll also be releasing our exclusive new tool, The Sustainable Brands Roadmap; a framework that provides a new lens to assess the  core aspects of a sustainable brand, regardless of industry sector, and which also provides clear navigation points for the journey to becoming a truly sustainable brand.

SB’18 Vancouver: Redesigning the Good Life will equip brands with the frameworks, tools and tactics that help turn the social and environmental purpose consumers are looking for into market leading, business value. We invite you to join us June 4-7 to become an integral part of this growing brand movement, focused on delivering ‘The Good Life’ for brands, consumers, the planet and society as a whole.

3BL Media is a Major Media Partner for SB’18 Vancouver. As a valued member of the community, you can receive 20% off a pass of your choice with code ‘JoinUs’. Learn more about SB’18 Vancouver and register today.

TriplePundit has published articles from over 1000 contributors. If you'd like to be a guest author, please get in touch!

Read more stories by 3p Contributor