Welcome to those of you attending 3BL Forum at MGM National Harbor! This morning’s agenda alone will kick your week along the Potomac River into high gear as we’ll headline with best-selling author and sustainability thought leader Simon Mainwaring.
Soon after, we’ll dive right into what it means to be authentic in this age of what we here at TriplePundit call “purpose-watching.” Eileen Boon of CVS—the retail chain that stood out a few years ago for ceasing tobacco sales—will join Porter Novelli/Cone’s Alison DaSilva to talk about the pluses and minuses of “purpose” . . . and why using the word “purpose” is a far cry from living it and integrating into a brand’s experience.
Later on, we’ll take a deep dive into what it means to be a progressive consumer here in the U.S. Taking the stage will be leaders from the Guardian and Morning Consult, who will talk about what it means to be “progressive” beyond voting red or blue, explore what motivates progressive consumers, and explain what this group could mean to your company.
And what does it mean to be a privately-held or family company these days? For one thing, companies including Hallmark are becoming more transparent about their impacts on the planet and people. The Kansas City-based greeting card titan will be joined by executives from family-run companies including Cathay Pacific Airways, as well as the grandson of the late Ray C. Anderson of Interface, the company that sparked the corporate sustainability discussion long ago.
And all of this is happening before 10:30 a.m.!
More will be in store later this afternoon—including thoughts on corporate activism by, who else, the CEO of Ben & Jerry’s, Matthew McCarthy. We’re also devoting quite a bit of time to second chance hiring and what it means for America’s most overlooked talent pool: people with criminal justice histories. Wait, there’s more: We’ll also be hearing from Spotify on the impact millennials and Gen Z are having on brands, the digital world and culture at large.
Once again, welcome to National Harbor, and in the event you’re staying another day or two in the D.C. area, we have a list of sustainable and outdoor ways to occupy that extra time.
Image credit of MGM National Harbor: Leon Kaye
Leon Kaye has written for TriplePundit since 2010, and became its Executive Editor in 2018. He's based in Fresno, CA, from where he happily explores California’s stellar Central Coast and the national parks in the Sierra Nevadas. He's worked an lived in South Korea, the United Arab Emirates and Uruguay, and has traveled to over 70 countries. He's an alum of the University of Maryland, Baltimore County and the University of Southern California.