Once again, WWF and other global organizations are reminding us to turn off our lights at 8:30 p.m. local time tomorrow, March 30, for Earth Hour. Switching off our lights for those 60 minutes offers a reminder of how important the flight climate change is—and also amplifies the clarion call to do what we can to protect the planet.
For businesses, this is an opportunity to show a commitment to climate action, remind stakeholders that renewables have a role in powering our future, and engage with communities on issues including environmental stewardship. Companies that have supported Earth Hour in recent years include CBRE, The Body Shop and Ikea.
For individuals, that hour can be used to reflect on what is personally important in a world that faces copious challenges. One can decide to go dark for wildlife, rivers, oceans or forest—or to focus on any environmental challenge personally important to him or her. And quite frankly, in a frenzied and hectic world, treating oneself to 60 minutes of darkness (or candlelight) on a Saturday night can offer a few precious moments of calm.
The 60 minutes of darkness will be commemorated in more than 180 countries and in thousands of cities and towns worldwide, from Abu Dhabi to Zambia. Universities, landmarks and office buildings are among the venues that will shut off all lights tomorrow evening. An Earth Hour map and local press accounts can suggest ideas on how Earth Hour will be celebrated locally.
To WWF, this is more than gesture—it’s a way to turn 60 minutes of quiet reflection into decisive action.
“By going dark for Earth Hour, we can show steadfast commitment to protecting our families, our communities and our planet from the dangerous effects of a warming world,” said Lou Leonard of WWF in a recent public statement. “The impacts of climate change are already all around us. The rising demand for energy, food and water means this problem is only going to worsen—unless we act now.”
Image credit: Unsplash/NASA
Leon Kaye, Executive Editor, has written for Triple Pundit since 2010. He is also the Director of Social Media and Engagement for 3BL Media, and the Editor in Chief of CR Magazine. His previous work can be found at The Guardian, Sustainable Brands and CleanTechnica. Kaye is based in Fresno, CA, from where he happily explores California’s stellar Central Coast and the national parks in the Sierra Nevadas.