By Kirsten James and Nicole Tanner
Chances are if you’ve bitten into a strawberry, blueberry, blackberry or raspberry lately, it was supplied by the world’s largest berry company, Driscoll’s. With products sourced from 21 countries, and sold in 48, Driscoll’s supplies a third of the global berry business.
But growing berries can be a water intensive proposition, with the added challenge that prime growing regions are often located in areas of high water stress: Eighty percent of Driscoll’s acreage globally can be found in California and Mexico, regions which coincide with significant water risks to businesses and the communities in which they operate.
Having weathered drought conditions in their North American growing regions through much of this decade, Driscoll’s doesn’t want to leave much to chance. The company recognizes that financial success and water stewardship go hand in hand—and it sees smart water management as a business imperative to ensure its growers can continue to produce for decades to come.
To this end, this week Driscoll’s is taking its water stewardship one step further by becoming the latest company to join the Ceres-WWF AgWater Challenge. Through new ambitious commitments focused on its North American supply chain, Driscoll’s is looking to reduce water impacts and help ensure sustainable water supplies in the basins where it does business.
Ceres and World Wildlife Fund (WWF) launched the AgWater Challenge in 2016 to encourage better and more strategic water stewardship among the world's most influential food and beverage companies. Driscoll’s joins eight existing AgWater Challenge participants that represent over $264 billion in annual revenue. Through engagement from Ceres and WWF, the AgWater Challenge helps companies refine their approaches to sustainable sourcing and water stewardship in their supply chains.
The global food sector uses 70 percent of the world’s freshwater supply, yet water supplies face catastrophic threats from the combined effects of climate change, pollution and mismanagement. By 2025, half of the world’s population will live in water-stressed areas. Given these pressures, food and beverage companies must do more to value and protect freshwater in the regions they operate by reducing their impacts and partnering to protect and restore critical watersheds.
With a value chain that includes over 700 independent growers, Driscoll’s has set long- and near-term water stewardship goals for its Americas business unit, including several time-bound, measurable commitments to address water quality challenges across the value chain. These include:
In addition, Driscoll’s has committed to implement relevant regional programs that help meet groundwater sustainability plans in California and support stakeholder activities that ensure high-quality water is accessible, affordable and reliable to all members of the community.
Driscoll's new commitments build upon a solid foundation of existing efforts to manage water collaboratively, including its deep involvement in the passage of California’s 2014 Sustainable Groundwater Management Act (SGMA) and its ongoing implementation. As a leader in the industry, the company is setting a strategic example that water stewardship is a top priority. And by joining the AgWater Challenge, Driscoll’s is sending a clear message—smart water management is a business imperative.
A version of this story was previously published in the 3BL Media newsroom.
Kirsten James is the Director, Water at Ceres. Ceres is a sustainability nonprofit organization working with the most influential investors and companies to build leadership and drive solutions throughout the economy.
Nicole Tanner is World Wildlife Fund’s Water Stewardship Lead. WWF is one of the world’s leading conservation organizations, dedicated to delivering science-based solutions to preserve the diversity and abundance of life on Earth, halt the degradation of the environment and combat climate change.
Image courtesy of Driscoll' via PRNewswire
Ceres is a sustainability nonprofit organization working with the most influential investors and companies to build leadership and drive solutions throughout the economy. Through powerful networks and advocacy, Ceres tackles the world’s biggest sustainability challenges, including climate change, water scarcity and pollution, and human rights abuses