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Monday, 7/26 - Engaging Consumers in Climate Action: Essential Steps for Brands

By 3p Editors
Climate Action

As the world emerges from the global pandemic, more evidence suggests that a majority of consumers worldwide want to take personal action and join the global fight for climate action.

At the same time, consumers expect brands to do their fair share when it comes to such challenges as the climate crisis. Companies have a huge opportunity to harness this surging consumer passion for sustainability by offering new products and services that can result in change for the better.

To that end, join Kristina Kloberdanz, Mastercard’s chief sustainability officer, and Mary Mazzoni, Senior Editor of TriplePundit, on Monday, July 26 at 1 p.m. ET/10 a.m. PT to learn more about how companies can engage consumers to drive climate action.

Register for free here.

Join us and Mastercard Monday, July 26, at 1p.m. ET
Join us and Mastercard Monday, July 26, at 1p.m. ET

With about 3 billion cardholders across the globe, Mastercard holds a unique position in how it can engage consumers and businesses to take bolder action on climate change — and it has done exactly that. To start, Mastercard continues to build on its pledge to go net-zero by 2050, doing so with approval from the Science Based Targets initiative (SBTi).

Mastercard’s net-zero goals are in addition to its existing GHG commitments that align with the Business Ambition for 1.5°C pledge. The brand is the first within the global payments industry to gain Science Based Targets initiative (SBTi) approval for its GHG goals. Mastercard is also working towards its SBTi-approved goal to reduce its total Scope 1 and 2 emissions by 38 percent and Scope 3 emissions by 20 percent by 2025 from a 2016 baseline.

To be clear: there’s far more to Mastercard’s work on climate action than these long-term goals.

The company is taking its commitment yet another step forward, reaching out to consumers through new products and programs that help encourage and enable sustainable behaviors, in the end offering citizens the tools that will make a difference in their daily lives. What are they exactly?

Find out on Monday!

Image credit: Tima Miroshnichenko/Pexels

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TriplePundit editors offer news and insights on sustainable business.

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