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3 Things U.S. Companies Can Learn from Ireland’s Green Initiatives

Here are three trends helping Ireland deliver on sustainability goals, strategies worthwhile for American organizations to consider deploying as well.
By Jessica Benson

Ring of Kerry Lookout, western Ireland

Ireland is experiencing true green momentum. The Climate Action Plan 2021, Ireland’s all-of-government plan to tackle climate breakdown and achieve net-zero greenhouse gas emissions by 2050, is just one example of an initiative that is helping Ireland achieve its sustainability and green economy goals. In fact, Ireland ranks number 12 in the MIT Technology Review 2022 Green Future Index, a ranking of 76 leading countries and territories on their progress and commitment toward building a low carbon future.

Here are three positive trends that are helping Ireland deliver on sustainability goals, all strategies that are worthwhile for American organizations to consider employing as well.

Make your business models circular

Achieving a circular economy requires many things that are new; new ways of designing products, new manufacturing methods, new materials and new business models. Every company produces waste – it’s unavoidable – but if you can repurpose it, you help the environment and often achieve significant cost savings. Given that the future depends on improving the planet’s climate, you also may find yourself ahead of the curve when you go circular.

For instance, the Janssen Pharmaceutical Companies of Johnson & Johnson, located in Cork, Ireland, this year gained recognition from the World Economic Forum (WEF) as one of only six sustainability lighthouses globally, a designation given to manufacturers considered to be factories of the future that have also achieved sustainability and productivity breakthroughs. For good reason: In recent years, the company has expanded the site’s footprint by 34 percent to meet growing business needs – but lowered carbon emission per kg of product by 56 percent. The site recently announced an additional $158 million investment to expand the facility.

There are ample examples of American companies creating a circular economy in Ireland, however. Rent the Runway, located in Galway, has been working to minimize the environmental impacts of fast fashion, by allowing consumers to rent high-fashion, trendy clothes instead of buying them, which helps minimize wasteful consumption practices. 

By making better use of the resources we already have, companies in Ireland can significantly reduce the cost of doing business. It is estimated that annual savings of $2.4 billion are achievable by boosting Ireland’s circularity. By embracing a circular approach to business, we can achieve growth without degrading the environment.

Deploy sustainability goals that align with your country

There is an urgent need for companies to invest in a more sustainable future. And advancing a country’s green economy starts with a plan. For example, in January 2021, Ireland announced the National Recovery and Resilience Plan as a result of COVID-19. Within this plan was the goal to cut greenhouse gases by 51 percent by the year 2030. Because wind energy is one of Ireland’s largest energy sources, the country deployed The National Energy & Climate Plan, which aims to develop 5 GW of additional offshore wind energy by 2030 and 30 GW of wind energy in the next 20 years. The Codling Wind Farm, which started in the early 2000s, and Moneypoint’s Offshore Wind Farms, which started in 2021, will help make this goal a reality, together they will bring nearly 3 GW of offshore wind capacity to Ireland. 

However, not every country will be able to deploy an offshore wind farm, which is why it’s important to create sustainability goals that align with your country’s ability and climate action plans, along with knowing what resources are available. In 2018, Ireland announced its Climate Action Fund (CAF), which was established to provide assistance and financial support to projects that will help Ireland achieve its climate and energy targets. Ireland’s Climate Action Fund offers about $530 million in Government funding. Depending on your location, you may not have as many resources to draw upon, but those opportunities to make money from improving the planet are out there. The U.S. Environment Protection Agency (EPA) has numerous partnership opportunities for corporations to reduce greenhouse gas emissions and become more resilient to climate change.

Go big

Big problems need big solutions. The aforementioned ESB and the energy storage technology company Fluence, a Siemens and AES Company, headquartered in Washington, D.C., had announced two new battery projects in Dublin, one of which will be the European Union’s largest battery energy storage system project by energy capacity. Financial projections haven’t been released yet, but one of the battery projects, on an artificial peninsula called Poolbeg, will power about 321,000 homes and businesses in Ireland during peak demand.

One thing is certain. The demand for energy isn’t going to wane and the need for less energy utilized and to make better use of resources is going to become more important than ever. As supply chains get more complicated and geopolitics encourages the world to speed up its mission to rely less on oil, carbon-friendly initiatives will only become more important for all global firms.

Interested in having your voice heard on 3p? Contact us at editorial@3BLMedia.com and pitch your idea for a guest article to us.

Image credit: Nils Nedel via Unsplash

Jessica Benson headshot

Jessica Benson is a vice president with IDA Ireland. Benson is based in Boston and supports green and engineering companies in New England and Canada to establish and grow operations in Ireland. Benson previously held economic development and international tax advisory roles with Enterprise Ireland, the Central Bank of Ireland, and Deloitte in the U.S. and Ireland. IDA Ireland is the Irish government agency responsible for the attraction and retention of inward foreign direct investment into Ireland. For more information, go to www.idaireland.com

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