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4 Companies Stepping Up for Military Appreciation Month

Military Appreciation Month is an opportunity here in the U.S. to honor these citizens' ongoing sacrifices; we profile four companies' work on this front.
By Leon Kaye
Military Appreciation Month

Since 1999, the U.S. Congress has designated each May as Military Appreciation Month. The month includes several important days the military commemorates, including VE Day (May 8, to mark the Allies’ victory in Europe toward the end of World War II), Military Spouse Appreciation Day (May 12) and, of course, Memorial Day, a time to mourn the loss of military personnel who died during armed conflict.

Despite the words of respect and admiration frequently directed to active military personnel and veterans here in the U.S., the private sector’s record on hiring and retaining employees who served in the military is mixed at best.

“Though the overall rate of veterans’ employment has improved along with the general employment rate, veterans still face many barriers to advancement up the corporate ladder,” TriplePundit’s Tina Casey wrote back in November 2019.

To that end, we're highlighting four companies that are backing up their supportive words during Military Appreciation Month with action.

American Airlines and the Honor Flight Network

One of the finest honors a veteran can receive is the opportunity to participate in an “Honor Flight” to Washington, D.C. to meet other war veterans and experience the U.S. capital’s spectacular monuments, with all of their expenses paid. (Full disclosure: My uncles, one a World War II veteran and the other who was in armed combat during the Korean War, participated in a 2017 Honor Flight.) 

As with its competitors in the commercial aviation sector, American Airlines has its own military recruiting policy. Earlier this month, American Airlines was among the companies marking the 250,000th veteran who was able to join this once-in-a-lifetime travel opportunity. The airline announced it would donate 15 million air miles to support and continue the Honor Flight Network’s ongoing programs.


The commercial real estate services and investment giant has long stood out for various communities, including LGBTQ people as well as people of color. Count in the military community within CBRE’s diversity and inclusion efforts. The company says 2,000 of its employees are current and retired military, and it's actively recruiting within this community for several fields, from building maintenance to finance to information technology.

Home Depot

Whether working at the retailer is a transitional steppingstone upon the return to civilian life, or if former military personnel seek to harness their skills honed during their service at the company’s Atlanta headquarters, Home Depot is one example of a company that is aggressively hiring veterans. The company says it has had more than 35,000 veterans who have launched or continued their careers with the retailer, and it has open positions in fields including management, logistics and information technology.

“It was wonderful knowing I had this company behind me,” said Darren Hammerstad, a U.S. Navy reservist based in Jacksonville, Florida, who has been with Home Depot for 14 years and at one point had to leave due to a one-year deployment to Bahrain. “One of the best feelings is knowing that I can step back into my job when I get back. This place means the world to me.”


The wireless carrier says it is committed to hiring 10,000 veterans and military spouses by 2023. Further, T-Mobile has been partnering with military-focused nonprofits including Hiring Our Heroes, an initiative that seeks to connect U.S. businesses with active military personnel, retired military, veterans and their spouses.

In a public statement commemorating Military Appreciation Month, T-Mobile’s Deeanne King, the company’s chief human resources officer, offered up a high-level summary of the brand’s commitment to military families. “In the event a military employee is called to duty, they’re eligible for their full base pay plus commission during deployment — even if it’s their first day on the job — and they’re eligible for supplemental pay for an additional 50 weeks,” King wrote.

Image credit: Jeremy Straub via Unsplash

Leon Kaye headshot

Leon Kaye has written for 3p since 2010 and become executive editor in 2018. His previous work includes writing for the Guardian as well as other online and print publications. In addition, he's worked in sales executive roles within technology and financial research companies, as well as for a public relations firm, for which he consulted with one of the globe’s leading sustainability initiatives. Currently living in Central California, he’s traveled to 70-plus countries and has lived and worked in South Korea, the United Arab Emirates and Uruguay.

Leon’s an alum of Fresno State, the University of Maryland, Baltimore County and the University of Southern California's Marshall Business School. He enjoys traveling abroad as well as exploring California’s Central Coast and the Sierra Nevadas.

Read more stories by Leon Kaye