With a busy week behind you and the weekend within reach, there’s no shame in taking things a bit easy on Friday afternoon. With this in mind, every Friday TriplePundit will give you a fun, easy read on a topic you care about. So, take a break from those endless email threads, and spend five minutes catching up on the latest trends in sustainability and business.
Celeb-backed environmental campaigns are often sigh-inducing displays of greenwashing, but we're all for giving a pat on the back when things are done right. Campaigns incorporating celebrities can bring the conversation to a far wider audience -- an ultimate necessity if we hope to move the needle forward on issues like climate change and ocean health. With that in mind, this week we rounded up five celebrity-backed green marketing campaigns that we can actually get behind.
“The future of our planet depends on our ability to embrace fuel-efficient, clean-energy vehicles,” the actor said of the partnership. His Venturi car will face off against Sir Richard Branson's Virgin Racing team in September, which is a clean tech showdown we can't wait to watch.
Earlier this month, Williams signed a deal with clothing maker G-Star RAW to design a line of denim made from the ocean waste-derived fiber. And yesterday he announced that he'll do the same with adidas -- designing a line called Originals x Pharrell Williams set to debut this summer. While creating consumer products from ocean waste is nothing new to those familiar with sustainability, Williams' famous name surely brings a new audience to the table -- which, to drop one of the artist's top hits, makes us pretty happy.
This year the artist, Coca-Cola and Global Citizen are promoting the EKOCYCLE #ADayWithoutWaste campaign to encourage consumers to recycle and reduce household waste. Scheduled for April 9, the recycling campaign aims to inspire people to look at everyday patterns of waste consumption in an effort to make even the smallest change that will result in environmental protection. If everyone took the pledge to reduce even one piece of waste this year, imagine what we'd achieve.
Drawing top top names like executive producer James Cameron, actresses Jessica Alba and America Ferrera, and actors Matt Damon and Harrison Ford, the series aims to put a well-known face on climate change victims -- as celebrity correspondents interview everyday Americans and local NGOs. Filming locations include Duke Energy’s Asheville coal plant, the Asheville Beyond Coal rally and Charlotte, N.C.
The impacts of the film are yet to be seen, but handing the mic to everyday people, who continue to struggle with the effects of climate change and pollution but are often forgotten by the media, is a great idea in our book.
Based in Philadelphia, Mary Mazzoni is an editor at TriplePundit. She is also a freelance journalist who frequently writes about sustainability, corporate social responsibility and clean tech. Her work has appeared on the Huffington Post, Sustainable Brands, Earth911 and The Daily Meal. You can follow her on Twitter @mary_mazzoni.
Mary Mazzoni, Senior Editor, has written for TriplePundit since 2013. She is also Managing Editor of CR Magazine and the Editor of 3p’s Sponsored Series. Mazzoni’s recent work can be found in Conscious Company, AlterNet and VICE’s Motherboard. She is based in Philadelphia, PA.