With a busy week behind you and the weekend within reach, there’s no shame in taking things a bit easy on Friday afternoon. With this in mind, every Friday TriplePundit will give you a fun, easy read on a topic you care about. So, take a break from those endless email threads, and spend five minutes catching up on the latest trends in sustainability and business.
We all know that biking to work is a great way to cut back on carbon emissions. But in case a trimmer waistline and a lighter footprint isn't enough motivation for busy commuters, a growing number of companies are sweetening the deal with perks and incentives designed to get employees pedaling. Here are five of our favorites.
After a year on the job, each New Belgium employee receives a free limited release Fat Tire Cruiser bike, in honor of the company's best-selling Fat Tire Amber Ale. Employees can also borrow a cruiser for local errands and lunch breaks.
The company's president and 'TeaEO' Seth Goldman bikes about a mile to work every day, so he understands the perils of the bicycle commuter. When the company moved into its current office building back in 2007, Goldman insisted on having showers installed in the bathrooms -- an unsung perk we're sure his bike-to-work employees (and those who share their working spaces) are eternally grateful for.
In the first year of the program, more than 900 employees participated. As a collective result, in that first year Patagonia employees drove 690,000 fewer miles, cut CO2 emissions by 500,000 pounds and saved 25,700 gallons of fuel.
The company has also developed an extensive wellness program that includes health insurance premium discounts in exchange for completing challenges -- including participating in Bike to Work Day, attending a bicycle repair class or going on a practice ride. Jamba Juice has become known in the area for its bike-friendly ways and was named as one of the most bike-friendly businesses of the year by local advocacy group Bike East Bay.
Images courtesy of Patagonia's The Cleanest Line blog
Based in Philadelphia, Mary Mazzoni is an editor at TriplePundit. She is also a freelance journalist who frequently writes about sustainability, corporate social responsibility and clean tech. Her work has appeared on the Huffington Post, Sustainable Brands, Earth911 and The Daily Meal. You can follow her on Twitter @mary_mazzoni.
Mary has reported on sustainability and social impact for over a decade and now serves as managing editor of TriplePundit. She is also the general manager of TriplePundit's Brand Studio, which has worked with dozens of brands and organizations on sustainability storytelling.
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